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You keep getting ghosted mostly because ghosting is common and is driven by the other person's discomfort with saying no - it is not usually a verdict on you. But the STAGE at which it keeps happening is real information, and that part is worth reading carefully.
So before changing anything, work out where your conversations end. Before meeting, after a first date, and after weeks of talking are three different problems with three different fixes, and mixing them up is how people end up rewriting a profile that was never the issue.
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At this stage the person has invested nothing, so the cost of disappearing is close to zero and it happens constantly. If it is every conversation, look at whether your messages ask anything answerable and whether the thread was going anywhere.
A conversation with no proposed next step is the single strongest predictor of a fade. Threads that never move toward a plan tend to drift until one person stops replying.
Check your last few threads for questions that are hard to answer. 'What are you looking for on here?' and 'tell me about yourself' put all the work on the other person. 'Your profile says you just got back from Lisbon - what was the best thing you ate?' is specific and easy. Also check the pace: if days pass between replies, the thread usually cools before anyone decides to leave it.
Proposing a next step does not have to mean a date in the second message. After a handful of good exchanges, something like 'this would be more fun in person - are you free for a drink Thursday?' turns a pleasant thread into a decision, and people who were never going to meet tend to reveal themselves right there.
The most disorienting version, and usually one of: they enjoyed it without feeling attraction, they were seeing several people and chose otherwise, or something in the second half changed their read. None of these is visible to you while the date is happening.
Look for a pattern across dates rather than analyzing one. If several went well and none continued, common causes are talking at length about ex-partners, an interview dynamic, or dates that ran long enough to lose momentum. Ninety minutes is plenty.
It also helps to end the date with a light, clear signal rather than leaving it open. 'I had a great time - I would like to do this again' is direct without pressure. A short message the next day that references something from the date is normal and reads as interest, not neediness. If that gets a warm reply and then nothing, that is their answer, not your mistake.
Almost always someone who was never going to meet: comfortable with the attention, uncomfortable with the step. The tell is reliable - repeated warmth combined with repeated vagueness about specifics.
Propose something concrete early. It costs you two weeks of pleasant messaging and saves you two months.
Watch for the specific pattern: quick, kind replies, but every concrete suggestion gets 'so busy this week' or 'soon, for sure' with no alternative offered. Someone who wants to meet but cannot make your date will usually suggest another one. If two specific invitations get warmth and no counter-offer, it is reasonable to stop investing and let the thread go quiet on your side.
Look back at the last five or six times it happened and note the stage for each one. If they cluster in one place, that is where to put your attention. If they are spread across every stage, that is usually just the ordinary background of app dating, and the most useful thing you can do is keep going.
Give any change a few weeks before judging it. A different opener, a faster move to a plan, or a shorter first date needs enough conversations to show a difference, and a single good or bad week tells you very little.
Some ghosting has nothing to do with anything you can control. People reconcile with exes, delete the app after one bad day, move cities, get swamped at work, or realize they were not ready to date. None of this is visible from your side, and none of it would have been changed by a better message.
Ghosting rates are high for almost everyone, including people who do very well on these apps. Treating each one as feedback on your worth will change how you write to the next person, and that is the thing that actually costs you.
The practical risk is that repeated ghosting makes people guarded - shorter messages, less warmth, slower to suggest meeting. That guardedness then gets read as disinterest by the next person, and the pattern feeds itself. Keep your tone where it was before the last disappointment.