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Usually one of three things: they matched in bulk and cleaned up later, your opener landed badly, or something further down your profile contradicted the first photo. The timing of the unmatch tells you which one it was.
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Plenty of people swipe fast and then review. An unmatch minutes later, before any message, is usually this and carries no information at all.
It can feel personal because it is so quick, but it is closer to someone tidying a list than someone reading you carefully and saying no. If it happens now and then, ignore it.
If it happens right after you message, the message is the cause. The reliable offenders are compliments about appearance, anything sexual, and anything that reads as copy-paste.
Two sentences: one specific reference to their profile, one thing about you. For example, 'Your photo at the climbing gym made me feel bad about my grip strength. I have been bouldering twice and mostly fell off - how long did it take you to get comfortable?' It shows you read the profile, offers something about you, and is easy to answer.
Openers that start with 'hey beautiful', a pickup line or a comment about their body tend to get an unmatch rather than a reply, because the other person has seen plenty of them already and has learned what usually follows. If you are not sure whether an opener is too forward, it probably is - keep the first message friendly and ordinary.
A strong lead photo followed by photos that look like a different person, or a bio whose tone does not match the pictures, produces an unmatch on the second look. Consistency across the set matters more than any single photo being excellent. Check that every photo is recent, that your face is clearly visible in at least two of them, and that none is heavily filtered. One photo in very flattering light followed by five that look nothing like it reads as a bait-and-switch, even when it was just a good day.
Look at when the unmatch happens. Before any message at all, it is either bulk cleanup or a second look at your profile. Within minutes of your message, it is the opener. If it happens most of the time before you have said anything, the profile is the likely cause rather than bad luck.
Change one thing, then give it a week or two of normal use before judging. If you change the opener and the photos at the same time, you will not know which one fixed it.
Occasional immediate unmatches happen to everyone and are not worth analyzing. It only becomes a signal when it is a clear, repeated pattern at the same moment, and then the fix is usually one of the three above.