Cold Profile › answers
A boost buys attention, not appeal. It shows your card to more people for a short window. If your profile converts badly, you have paid to be seen and passed over by a larger crowd.
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When your profile already converts and you have simply run out of local people to be shown to. That is a real ceiling in smaller cities and narrow age bands, and a boost does move it.
Also when you are testing: a boost compresses a week of impressions into an hour, so a profile change gets a readable result faster.
They work better than boosts in practice, because they arrive attached to a signal of intent rather than raw exposure. Used sparingly and on genuinely good fits, they convert.
Used constantly they stop meaning anything, which is exactly what happens when they come bundled with a subscription.
Fixed the profile and still nothing? Sometimes it is the pool, not the photos - the same profile does different numbers on different apps. See which app suits you
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